Legal

Privacy Policy

Ace Lifeguarding

Last updated: September 30, 2026

Overview

Ace Lifeguarding ("we," "us," "our") provides private lifeguard staffing services in Greater Los Angeles. This policy explains what information we collect through our website (acelifeguarding.com) and our scheduling app, how we use it, and the choices you have.

Information We Collect

When you book a lifeguard we collect your name, email address, phone number, event date and time, and the address of the event location. We also collect the event type, the number of lifeguards requested, the estimated number of swimmers, the event duration, and any additional event details you provide.

When you contact us through a form on our website, in the app, by email, or by text, we collect your name, contact details, and whatever you choose to tell us about your event.

When you create an account on our website or in the app, we collect your name, email address, and any profile information you add.

When you subscribe to updates or marketing emails, we collect your name and email address.

Job applicants submit a resume, lifeguard and CPR certifications, and government-issued photo identification.

Lifeguards who work with us have accounts storing their name, email address, assigned shifts, clock-in and clock-out times, GPS coordinates at those moments, and calculated hours worked.

After an event we may collect a rating and any comment a client chooses to leave about the lifeguard who worked their event.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our pages.

Google Tag Manager and Google Analytics. We use these to measure site traffic and understand which pages visitors use. This may include your approximate location, device type, browser, and the pages you view. Google's privacy policy: policies.google.com/privacy

Meta Pixel (Facebook Pixel). We use this to measure the effectiveness of our advertising and to show relevant ads to people who have visited our site. Meta may use this data in line with its own policies: facebook.com/privacy/policy

Wix. Our website is built on Wix, which sets cookies necessary for the site to function and collects analytics about site usage. Wix's privacy policy: wix.com/about/privacy

You can control or block cookies through your browser settings. Blocking some cookies may affect how parts of the site work.

The scheduling app itself does not use advertising or analytics cookies. It stores a sign-in token on your device so you stay logged in, and, for lifeguards, a device token so we can send shift notifications.

Do Not Track. Some browsers can send a "Do Not Track" signal. There is currently no industry standard for how to respond to these signals, and our site does not respond to them differently at this time.

Location Information

When a lifeguard clocks in or out of an assigned shift, the app requests access to their device's location and records their GPS coordinates at that moment. We use this to confirm arrival at the event site and to maintain accurate timekeeping records for payroll.

Location is collected only at the moment a guard taps Clock In or Clock Out. We do not track location continuously, in the background, or when the app is closed. If location is unavailable or permission is declined, the clock-in is still recorded and flagged for manual review.

We do not collect location data from clients or website visitors through the app.

Payment Information

Payments for bookings and invoices are processed by Stripe. Your payment card information is collected and processed directly by Stripe and its payment processors. We do not receive or store your full card number. We receive confirmation of payment and the transaction details necessary to fulfill your booking. Bank transfers (ACH) are processed through the same provider.

Bookings and client contact records are managed in Wix, but Wix does not process your card payment.

How We Use Your Information

We use the information we collect to:

  • Schedule and staff your event
  • Communicate with you about your booking, including confirmations and day-of coordination
  • Process payments and send invoices
  • Assign and dispatch lifeguards
  • Maintain payroll and employment records
  • Respond to questions and requests
  • Ask you to rate a completed event
  • Send booking reminders and app notifications
  • Send marketing emails, if you have opted in
  • Evaluate job applications
  • Improve our website and services

We do not sell your personal information.

How We Share Your Information

We share information only where necessary to provide our services:

  • With the lifeguard assigned to your event — your name, event address, date, time, and relevant event details, so they can arrive prepared.
  • With service providers who help us operate: Wix (website, bookings, client records), Stripe (payment processing), Base44 (app hosting, sign-in, email and app notifications), Google (analytics), Meta (advertising), and OpenStreetMap (converting event addresses into map coordinates).
  • When required by law, or to protect the safety of a person involved in an event.

We do not sell or rent your information to third parties.

Job Applications

When you apply to work with Ace Lifeguarding, we collect your name, email address, phone number, and any documents you upload — including your resume, lifeguard and CPR certifications, and government-issued photo identification.

We use this information solely to evaluate your application and, if you are hired, to verify your certifications and complete employment onboarding. We do not sell or share application materials with third parties.

Photo identification is collected to verify identity and work eligibility. These documents are stored securely, access is limited to Ace Lifeguarding administrators, and they are not used for any purpose other than verification.

If you are not hired, we retain your application materials for up to one year and then delete them. You may request deletion of your application and all uploaded documents at any time by contacting acelifeguarding@gmail.com.

Lifeguard Accounts

Lifeguards who work with Ace Lifeguarding have accounts storing their name, email address, assigned shifts, clock-in and clock-out times, GPS coordinates at those moments, and calculated hours worked. This information is visible to Ace Lifeguarding administrators and is used for scheduling and payroll. We do not sell or share this information with third parties.

Event Records, Incident Reports, and Reviews

Lifeguards can file an incident report from the app, which records what happened, the action taken, whether emergency services were contacted, whether anyone was injured, and any photos the guard attaches. These reports, along with event details and any rating or comment a client leaves, are visible to Ace Lifeguarding administrators and are used for safety follow-up, service quality, and recordkeeping.

The app also includes a private messaging channel between lifeguards and Ace Lifeguarding administrators. Messages are stored in the app and visible to administrators.

Email, Push, and Text Communications

We may email you about your booking — confirmations, reminders, and day-of coordination. These are necessary to provide the service you requested. We may also email you after an event inviting you to rate your lifeguard.

Lifeguards receive shift reminders and scheduling updates by email and by push notification on their device. You can turn push notifications off in your device settings.

Our team may also text you about an event you have booked. If you have opted in to marketing emails, you can unsubscribe at any time using the link in any email, or by contacting us. To stop text messages, reply STOP or let us know directly.

Data Security

We take reasonable measures to protect the information we collect. Access to client bookings, lifeguard records, and application materials is limited to Ace Lifeguarding administrators. Payment processing is handled by Stripe and we do not store card numbers.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

  • Booking information is retained as long as needed to provide services and meet recordkeeping obligations.
  • Timekeeping and payroll records are retained as required by California employment law.
  • Application materials from applicants who are not hired are retained for up to one year and then deleted.
  • Marketing contacts are retained until you unsubscribe.

Your Choices and Rights

Access and correction. You may request a copy of the personal information we hold about you, or ask us to correct it, by emailing acelifeguarding@gmail.com.

Account deletion. You may delete your account at any time from within the app, from the account menu. Deleting your account removes your profile and personal information from our systems and signs you out. Records of past bookings stay on file for our business records, and for lifeguards, historical timekeeping records are retained in anonymized form as required for payroll and employment recordkeeping, with no link to your personal account.

Marketing. You can opt out of marketing emails and texts at any time, as described above.

California residents. If you are a California resident, you may have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, to request deletion, and not to be discriminated against for exercising those rights. To make a request, contact acelifeguarding@gmail.com. We do not sell personal information.

Children's Privacy

Our services are booked by adults. We do not knowingly collect personal information from children, and our website and app are not directed to children.

Booking forms may include the number of swimmers expected at an event, but we do not collect names or personal details about individual attendees, including children.

If you believe a child has provided us with personal information, contact us at acelifeguarding@gmail.com and we will delete it.

Changes to This Policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Material changes will be communicated by email to clients and lifeguards with active accounts. We encourage you to review this page periodically.

Contact

Questions about this policy can be directed to:

Ace Lifeguarding
Email: acelifeguarding@gmail.com
Phone: (626) 628-5419
Los Angeles, California